Students take foundational courses in accounting, business law and ethics, economics,
information systems and statistics. Additional management courses center on human
resources and team-building, how to be a successful supervisor, leadership approaches
for entry-level managers, project management and techniques for managing the creation
of products and services. A senior seminar in management requires students to integrate
all of the management concepts they have learned in a way that prepares them for the
professional world of work. Courses are taught by professors committed to helping
students develop real-world skills through application beyond the classroom and who
discuss the latest research and trends in the field. Students also interact with successful
business professionals at events such as WCU’s “Insights and Reflections” speaker
series.
Where You'll Go
Graduates of the Management Program pursue careers in manufacturing, banking, human
resources, retail, healthcare administration, insurance and real estate, or seek positions
working for government agencies or nonprofit organizations. Others go on to launch
entrepreneurial ventures. Responsibilities involve building teams of employees through
hiring and personnel tasks. They also prioritize and plan short- and long-term tasks
to achieve overall business goals, analyze progress and results, and solve problems
that arise.
The Management Program prepares students to be dynamic business leaders who are powerful
communicators, wise decision-makers, strategic planners and problem-solvers. Effective
managers are needed for any type of business in any industry. What students learn
will help them succeed in a wide range of professional management positions, from
launching an entrepreneurial venture to leading teams of employees for a global company.
The program is part of WCU’s College of Business, which is committed to preparing
“Business Ready” graduates. Learn more by visiting the College of Business and explore all available programs.
Degree Options
School
College of Business, Department of Management
Location
Cullowhee Campus & Online Options
Length
Full and Part-Time
Time to Complete:
4 Year Average
Credits:
120 Credit Hours
App Deadline:
Admission via general ĢƵenrollment; then consult academic adviser to declare Management
major
More About Our B.S.B.A. in Management
WCU’s B.S.B.A. in Management develops business-ready professionals with the leadership,
analytical, and strategic-planning skills needed to succeed across industries. The
program combines a strong business core — covering accounting, economics, business
law, information systems, and statistics — with specialized management courses in
human resources, organizational behavior, project management, operations, and strategic
leadership.
Students learn how to manage teams, oversee business operations, solve real-world
business problems, and adapt to changing workplace environments. Through a senior
management seminar and applied coursework, students integrate their learning and prepare
for supervisory and managerial roles.
Through the Management program, students develop strong leadership, communication,
problem-solving, and decision-making skills. Coursework and applied learning give
insight into managing businesses, leading teams, and navigating organizational challenges.
The structured 120-credit curriculum ensures well-rounded preparation: general education,
core business knowledge, and specialized management skills.
The Management program encourages students to pair academic learning with real-world
experience. Internships and student organization involvement provide professional
connections, hands-on skills, and resume value.
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